Field notes, frameworks and tactics for AEO, GEO and SEO across ChatGPT, Perplexity, Claude, Gemini and Google AI Overview.
The Focala blog publishes field notes from running AI search programs: how answer engines choose citations, why Reddit and comparison pages carry outsized weight, what an AI Visibility Score measures, and how to structure content so a model can extract it.
Recent topics include AEO as a layer on top of SEO, the zero-click world, monitoring brand mentions in ChatGPT, whether Google Search Console still tells you what you need, and how AI agents are becoming the gatekeepers of discovery.
Run a free AI visibility audit to see your current score, explore done-for-you services, read the Focala blog on AEO, GEO and SEO, or book a 30-minute demo with the team.