Focala is an AI Search Optimization platform. It helps B2B brands get discovered, cited and recommended inside the answers that ChatGPT, Perplexity, Claude, Gemini, Google AI Overview, Grok, DeepSeek and Microsoft Copilot give to buyers. Focala combines AIO (AI Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and classic SEO into one product, so a marketing team can see where its brand stands in AI answers and then actually change that position.
Book a free 30-minute Focala demo and see your brand's live visibility across ChatGPT, Perplexity, Claude, Gemini and AI Overview.
A Focala demo runs thirty minutes and uses your own brand. The team pulls live prompts across ChatGPT, Perplexity, Claude, Gemini and Google AI Overview, shows where you appear against competitors, and walks through the content, technical and outreach work that would move the score.
Focala monitors brand visibility, position and sentiment across every major AI engine, prompt by prompt, and turns that measurement into work. The platform generates answer-ready content from real buyer language, fixes the technical groundwork that AI crawlers depend on, and runs outreach to the publications, comparison pages and community threads that large language models cite most often.
Traditional search metrics are falling across categories. Impressions, clicks and click-through rate in Google Search Console decline while the same buyers keep researching, only now inside an AI assistant that answers inline and never sends the click. That is the zero-click world: your ideal customer profile still evaluates you, compares you against alternatives and arrives at a decision, but most of that journey happens in a conversation you cannot see in your analytics. Focala makes that journey measurable by scoring how often your brand appears, in what position and with what sentiment, across awareness, discovery and buying-stage prompts.
Focala reports a single AI Visibility Score that combines presence, position and sentiment across the engines you care about. Presence asks whether your brand is mentioned at all for a given prompt. Position asks whether you are named first or buried behind three competitors. Sentiment asks whether the mention helps or hurts. Teams track the score week over week, per engine and per prompt, and can attribute movement to the specific content, technical fix or placement that caused it.
Focala is built for B2B marketing teams, heads of SEO, demand generation leads and the agencies, consultants and fractional CMOs who run search programs on their behalf. Agencies and consultants can manage multiple client brands from one account through the Focala partner program.
Focala connects to the systems where buyer language already lives, including Gong, Chorus, Fathom, HubSpot, Salesforce, Google Analytics 4 and Google Search Console, and exposes that context to AI assistants through a Claude MCP connector so teams can ask questions of their revenue stack in plain English.
Focala publishes an OpenAPI specification, an AI plugin manifest, an MCP manifest, plus llms.txt and llms-full.txt so agents can read the brand without scraping rendered pages.
Run a free AI visibility audit to see your current score, explore done-for-you services, read the Focala blog on AEO, GEO and SEO, or book a 30-minute demo with the team.