Connect Claude to Focala and query GA4, Search Console, Gong, Fathom, Chorus, Salesforce and HubSpot in plain English, without leaving the chat.
Today we're shipping one of the most requested features in Focala's history: a native Claude MCP (Model Context Protocol) connector. Once you connect it, Claude can talk directly to Focala and pull insights from every revenue tool your team already runs, in plain English, inside the chat you're already using.
No more tab-hopping between dashboards. No more "can someone export this from GA4?" in Slack. Just ask Claude.
What the Focala MCP connector does
MCP is the open standard for letting AI assistants safely talk to external systems. Our connector turns Focala into a tool Claude can call directly, with your existing Focala permissions and data scope. Once it's enabled, Claude can:
- Query your GA4 sessions, conversions and AI-referred traffic.
- Pull Google Search Console impressions, clicks, CTR and the new AI Overview performance reports.
- Read sales calls and transcripts from Gong, Fathom and Chorus (by ZoomInfo).
- Look up accounts, opportunities and pipeline stages from Salesforce and HubSpot.
- Combine all of the above with Focala's AI Visibility data: prompt coverage, citation share and engine-by-engine rankings across ChatGPT, Perplexity, Claude, Gemini, Google AI Overview, Grok and Copilot.
What you can actually ask
The fun part: you stop thinking in dashboards and start thinking in questions. A few real examples from the beta:
- "Show me every account from Salesforce that was mentioned on a Gong call last week and also visited our pricing page in GA4."
- "Which HubSpot deals over $50K were created after the prospect was first cited inside a ChatGPT answer?"
- "Compare our AI Overview impressions in GSC to our citation share in Perplexity for the last 90 days, by topic cluster."
- "Summarize the top 5 objections from Fathom calls this month and map them to the FAQ pages that need a refresh."
- "Build a weekly board report: AI Visibility Score, AI-referred pipeline from HubSpot, top winning prompts, and the three pages we should refresh next."
Claude composes the queries across systems, Focala enforces permissions and returns the joined data, and you get the answer (with sources) in seconds.
Reports and queries on demand
Most reporting today is a Tuesday-morning ritual: someone exports GSC, someone else pulls a Gong list, a third person reconciles with Salesforce, and by Thursday the deck is stale. The MCP connector collapses that loop. Ask once, get the report, share the link. Re-run it next week with a single message.
Because Claude is doing the orchestration, you can write the report in natural language and iterate in the same chat: "Now break that down by region. Add the AI Visibility delta. Format it as a markdown table."
Answer business questions, not just data questions
The real unlock isn't faster reports. It's that operators, founders, CMOs and VPs can finally ask the questions they were always going to ask anyway, without learning a new BI tool. Questions like:
- "Are AI-cited accounts converting at a higher rate than cold inbound?"
- "Which content topics are driving both sales-call mentions and AI engine citations?"
- "Where are we losing visibility this month and is it correlated with a drop in pipeline?"
That's the conversation Focala was built for. The MCP connector just makes it instant.
Security and permissions
The connector inherits your Focala roles, your underlying tool permissions and your data residency settings. Claude can only see what you can see. Nothing is trained on your data, and every query is logged inside Focala for audit. Disconnect any time with one click.
How to get started
If you're already a Focala customer, the connector is live in your workspace under Settings → Integrations → Claude MCP. Generate a token, paste it into Claude's Connectors panel, and start asking.
If you're new to Focala, the fastest path is to run a free AEO Audit to see your starting AI Visibility Score, then book a demo and we'll provision the MCP connector together on the call.
Welcome to the version of analytics where you stop building reports and just ask for the answer.