G2, Capterra, listicles and best-of roundups are quietly the highest-yield citations that large language models pull into their answers.
When Perplexity is asked "best CRM for startups", it doesn't read your homepage. It reads the listicles that already answered that question.
That makes outreach to comparison sites, review platforms and roundup writers the single most leveraged GEO activity available today.
The brands winning are running structured outreach programs every month: refreshing G2 reviews, getting added to roundups, sponsoring well-ranked comparison content with editorial integrity.
Stop treating these as "PR side projects." Treat them as core distribution infrastructure for the AI search era.