You cannot optimize what you cannot see. A practical guide to tracking your brand's AI visibility in ChatGPT week over week, prompt by prompt.
The first question every marketing leader asks us: "How often does ChatGPT actually mention my brand?" The honest answer is - way less than you think, and way more variably than you'd like.
Start with the 50 prompts your buyers are most likely to ask. Things like "best alternative to X", "top tools for Y in 2026", "is Z worth the price". Run them across ChatGPT, Perplexity, Claude and Gemini - at least weekly.
Track three things: did your brand appear, in what position, and with what sentiment. That's your AI Visibility Score. Without it, every optimization is a shot in the dark.
Focala automates this entire loop - but you can start with a spreadsheet today and learn more in a week than most teams do in a quarter.